By Richard K. Miller, Kelli Washington
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Additional info for Consumer Marketing 2014-2015
The survey found that retail companies plan to increase loyalty marketing spending with the following initiatives (percentage of respondents): • Multichannel data integration: 56% • Analytics to understand customer behavior: 56% • Pricing and communications personalization: 53% • Marketing program communication frequency: 50% • Social and mobile channel engagement: 50% • Loyalty/rewards program rollout: 47% • Customer usage and attitudes data acquisition: 38% • Loyalty systems upgrade, enhanced loyalty rewards: 25% _________________________________________________________________ “Merchants have gotten the message about relevance in growing numbers.
In terms of digital magazine advertisements, 70% would like to be able to buy items by clicking on the ads, and 70% would like electronic ads that are personalized to their interests. 2 million a year prior. 8 years. com) reported that 64 million digital magazine issues were delivered during the twelve-month period ending April 2013. S. magazine branded apps as of April 2013. The top-selling iPad magazine apps as of July 2013 are as follows (source: iPad App Store): Lifestyle Apps 1. GQ 2. O, The Oprah Magazine 3.
Com), approximately 36% of adults living in metropolitan areas visit movie theaters each month. 1% • Dallas-Ft. com/press/local-releases. 3 Market Resources Cinema Advertising Council, 9110 E Nichols Avenue, Suite 200, Centennial, CO 80112. (212) 986-7080. org) CONSUMER MARKETING 2014-2015 • 48 • International Demographics, 10333 Richmond Avenue, Suite 200, Houston, TX 77042. (713) 626-0333. com) Motion Picture Association of America, 1600 Eye Street NW, Washington, DC 20006. (202) 293-1966. 9% decline f rom 2011.